Is Your Facebook Fan Page At The Top?

As my profile picture, I'm using a photo of Marco, my husband, and myself, as he is a big part of my life. We are at a restaurant, we're gourmets and we love eating out. So it's really a big part of who we are.

Congratulations for creating your Facebook fan page!  If you haven’t yet, it’s this way…

How would you like to know if your Fan Page is at the top of its game? After all, you want to have the best looking fan page so that your brand is attractive to generate targeted qualified leads.

On top of having a professional looking fan page, you’re also going to want to use several tips to make sure you’re not missing a single lead there and there.

Professional-Looking Fan Page

People decide whether you’re interesting to them or not in a few seconds. Your page must be appealing to them, and it starts with its photos. You’ve got 2 photos to take advantage from: the profile photo and the cover photo.

If you’re branding yourself, the profile photo should show YOU. Your face should be clearly visible and you should look at your advantage, of course! If showing yourself in a suit is part of your brand, then you should make sure you use a photo of you in a suit as your profile photo. It’s very important that your brand be well-represented on your fan page. Make sure that there is no discrepancy. If being in a suit is not your style/brand-like, then just show yourself in a position that represent who you are and what you stand for. For example, you can use a picture of youself on stage if you’re a speaker. It’s also recommended to get your photos done by a professional photographer to get much better light.

At the time I’m writing this post, here is what my own fan page looks like:

As my profile picture, I'm using a photo of Marco, my husband, and myself, as he is a big part of my life. We are at a restaurant, we're gourmets and we love eating out. So it's really a big part of who we are.

As my profile picture, I’m using a photo of Marco, my husband, and myself, as he is a big part of my life. We are at a restaurant, we’re gourmets and we love eating out. So it’s really a big part of who we are.

As my cover photo, I’m using a photo we had taken in Corsica. Corsica is a beautiful luxuous island in the Mediterranean sea. We also love this place and it symbolizes living a rich life to me. Traveling is also a big symbol of living the rich life and most people put travel second on their list of whys, right after taking care of their family.

As you can see, I wrote my brand’s message right at the top of the cover picture. I recommand you do that as well so that people immediately identify what you’re up to.

Michelle & Bill Pescosolido

Michelle and Bill are famous internet marketers. Their fan page looks very professional and they promote their website on their Facebook cover.

Capture d’écran 2015-10-21 à 14.08.31

On this Facebook cover, notice the different elements that you can also include in your own Facebook fan page cover:

  1. Your name or brand name (Michelle & Bill PESCOSOLIDO)
  2. Your website URL if you have one (www.OnlineWealthPartner.com)
  3. Your photo
  4. Your advertising slogan / headline (“Turning Your Passion Into a Money Making Business”)

Here are another example of a Facebook fan page header of an internet marketer focusing on money in his online brand materialized as his car:

Capture d’écran 2015-10-21 à 14.32.03

I also wanted to add another cover photo that I think could help you create your first cover photo for your fan page.

Capture d’écran 2015-10-21 à 14.33.45

The above cover photo is pretty simple, though it plays its role well. I would just add a slogan and your website URL if you have one.

Let’s wrap this up:

Your Brand’s Clear Message

It’s important that your fan page visitors and fans quickly understand what your brand is about and what they’re going to get as fans of your page. Write it on your Facebook fan page cover picture. This way, your fans can’t miss it.

Also insert your website URL if you have a website up and running. On your website, you should have an opt-in box to gather email addresses and build your list. Having your website advertised on your cover photo is a great way to drive traffic to your website and generate leads.

Cover Photo Link

What happens if people click on your cover photo?

The cover photo opens up in a popup window and there is space in the right to write a message and for comments. Why not take advantage of this space to also add your website URL? That’s exactly what I’ve done on my Facebook fan page.

Capture d’écran 2015-10-21 à 14.39.16

If you want to dig further into Facebook and build an irresistible brand that drives sales on autopilot, then you might be interested in the Social Media Branding Academy. It’s an outstanding 28-Module Course to leverage Facebook to build your online business. It’s exactly what all the Facebook 6 & 7-figure gurus are doing to drive traffic, generate leads, and make sales with their Facebook fans. Click here to learn more…

Action Button

Fan pages now have an action button at the top that you can even promote though paid Facebook ads. This button shows on top of the photo cover. You’ve got multiple choices and you can take your fans to whatever URL you wish them to visit. I’ve personally chosen to take them to my best landing page for this audience. It’s much easier to get leads if you take them directly to a landing page, rather than on a website where there are a bunch of shiny links to click on.

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You’ve got 7 call-to-action to choose from:

  1. Book Now
  2. Contact Us
  3. Use App
  4. Play Game
  5. Shop Now
  6. Sign Up
  7. Watch Video

Since my landing page includes a video, I’ve chosen the “Watch Video” call-to-action button on my fan page.

Go create yours as this is a great additional way to get leads.

Video Promotion

Did you notice how there is a video showing on some of the Facebook fan pages that you visit? Every time someone visits your fan page, you could also show them your video.

You can include this video in the “About” section. This section will show on the left sidebar on computer screens and below the about section and before the post feed on mobile phones.

Capture d’écran 2015-10-21 à 14.48.22

To show your video, you must first upload it to Facebook. Just go on your Facebook fan page, and next to Photos, click on the “Plus” button and select videos. Upload your video, and then add it to the Featured video. The featured video is the video shown on the Facebook fan page about section.

For maximum impact, your video should include your landing page/website URL.

Pinned Post

This post is the first post your fans will see when they scroll down your Facebook fan page. You should use this post as a way to advertise your landing page/website URL to your new fans.

Here is the post I have running right now:

Capture d’écran 2015-10-21 à 14.53.51

This post has a nice picture that catches the eye and carries a message attractive to my target audience. It also includes my landing page link. We’re here to generate leads obviously.

For maximum impact, your pinned post should include:

  1. A eye-catching photo targeting your audience
  2. Your landing page URL
  3. A call-to-action

Following all these advice, your fan page should be at the top of its game! Be sure to test different options.

I hope you enjoyed this as much as I enjoyed putting it together for you. If you’re serious about generating leads with Facebook, then you might like my Facebook Cheat Sheets. It’s a comprehensive Step-by-Step guide with daily action that the online gurus use to grow their list with Facebook. Click here to get instant access (free)…

If you want to dig further into Facebook and build an irresistible brand that drives sales on autopilot, then you might be interested in the Social Media Branding Academy. It’s an outstanding 28-Module Course to leverage Facebook to build your online business. It’s exactly what all the Facebook 6 & 7-figure gurus are doing to drive traffic, generate leads, and make sales with their Facebook fans. Click here to learn more…

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