Facebook Contest: How To Not Get Your Account Shut Down

Facebook contest Advertising Account shut down

That’s crazy!

I got my Facebook Ad Account shut down! 

And do you know why? For offering you a gift!

When I saw that, this made me crazy mad. Then I realized there are really strict rules on running a Facebook contest. 

I went through the rules and I decided to share with you my experience so that if you want to run a Facebook contest, you do it the right way.

First of all, if I got my Facebook Advertising Account deactivated, that’s because I was running a Boost Ad of my Facebook contest post so that more of my fans would know about it and would participate.

You can run a Facebook ad of your contest post if your contest post is compliant with Facebook rules. Mine wasn’t! That’s why it got shut down.

The bad part about getting your Facebook Ad account shut down is that it’s pretty hard to get it open again.

Second, since all my ads were getting approved by Facebook, I did not worry about getting shut down. I thought that Facebook was doing its job of checking my ads and that if they were all approved, I was not in trouble… My mistake! It seems that the approbation of ads is pretty automatic actually. So even if your ads are getting approved, you could be in trouble.

If you want to run a Facebook contest, first know that you can only run that kind of contest on your Facebook Fan Page. You can’t do that on your personal profile. If you run a contest on your personal Facebook profile, you’ll get your Facebook account shut down, which is much worst than getting your advertising account shut down, because you’ll be left with no profile, no friends, nothing.

Then, just read the rules. That’s the best advice I can give you. The rules are not actually that long.

In my initial post, I was encouraging my fans to share the contest on their personal profile: wrong wrong wrong. Don’t do that. It’s against Facebook rules!

Do not encourage fans to share your contest on their personal profile.

I had also not added a waiver of responsibility. You must include that in your Facebook contest post. Here is an example you can use for your own contest. Be sure to adapt it to your own needs:

This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. Any questions, comments or complaints regarding the promotion will be directed to the owner of Millie Lavoisier World, not Facebook.
By participating, each entrant grants the owner of Millie Lavoisier World permission to use his/her name, likeness or comments for publicity purposes without payment of additional consideration, except where prohibited by law.

Let me share with you my second contest post that is following Facebook rules so that you have a good example of a Facebook contest post:

Example of a compliant Facebook contest post

I just ran that contest last week and because I got my advertising account shut down, I had to look into it and got a little late in announcing the winner of my contest.

One last thing I just realized now: Facebook hates that you use “FB”. When using the word Facebook in your ad, you must spell it out properly and use a capital letter, such as: Facebook…

But don’t worry, I’ll soon be posting the name of the winner! So stay tuned!

QUESTION OF THE DAY: Do you have a Facebook Fan page? If you do, post the link in the comment section! Have you run a Facebook contest before? How did it go? What was your gift? Share your thoughts in the comment section below… I always enjoy reading you!

Comments are closed.